As we approach a new year, it’s the perfect time to assess your website and ensure it’s primed for success in 2025. Your website is often the first impression your business makes, so keeping it updated and high-performing is crucial. Here’s a checklist of 10 things you can do to get your website in ready for your best year yet:
1. Update the Date in Your Website Footer
An outdated copyright date in your footer can make your website look neglected. Update it to reflect 2025 to show visitors that your site is current. Even the smallest details matter when it comes to your online presence.
2. Refresh Your Website Homepage
Your website homepage is your virtual storefront and showcases the personality of your brand. Update images, headlines, and key messaging to ensure they align with your brand and current offerings. Headings and content also matter when it comes to being more visible in searches that target your ideal client and customers. Make sure to include relevant keywords.
3. Audit and Improve Your Website SEO
Search engine optimization is a must for website visibility online. Review your keywords, update meta descriptions, and ensure all pages are optimized for search engines in the backend. If SEO feels overwhelming, let us handle the technical details—we’ll assess what’s working and recommend improvements tailored specifically to your business.
4. Check Mobile Website Responsiveness
With mobile website traffic dominating, ensure your website looks great and functions without a hitch on all devices. Take a look at your mobile site as if you were a potential client or customer. Test your buttons, forms, and navigation to ensure your users have a seamless experience to book your services and buy your products.
5. Revamp Your Website Images and Videos
Replace outdated media with high-quality, relevant images and videos. Modern visuals keep your website engaging, professional and true to your brand. We suggest Styled Stocked Society for access to a vast library of images and videos curated for female business owners. Learn more about membership options here.
6. Test All Website Links
Broken links frustrate users and can negatively impact how and where you show up in searches. Test every link on your website to make sure they are directing your visitors to the right pages. This ensures no one misses out on what you offer, and helps you to keep a polished and professional appearance.
7. Optimize Your Website for Accessibility
Ensure your website is user-friendly for everyone, including individuals with disabilities. We can test your site for compliance with accessibility standards and make necessary updates. We use UserWay for our clients which we can easily add to your website, as well as an Accessibility Statement, if you don't have one.
8. Add a Personal Touch
Update your About page or team section with recent photos and personalized information. And, make sure to share any rave reviews your clients have taken the time to write. This keeps your site engaging, showcases your authority in your industry, and helps visitors connect with your brand.
9. Add Fresh Content
Whether it’s a blog post to share information that can be helpful to your clients, updated product descriptions, or a new service page, fresh content keeps your website dynamic and improves SEO. Taking the time to write a blog can also result in increased traffic. Don't currently have a blog, or the time to write content? We do that.
10. Review Your Website Contact Information
And leaving the easiest for last—double-check your contact information on your footer and your forms to ensure it's accurate and functioning properly. A missed inquiry is a missed opportunity!
How We Can Help:
We offer Small Project packages that are ideal for updating copy, adding new images, tech updates and a wide variety the other tasks mentioned above without breaking the bank. Explore the options here. We would love to help get your ready for your businesses best year yet!